Imagine you’re about to choose a house for you and your family. You have two options: a standard house from a residential ...

Explore the best tools for app engagement, retention, and growth in 2024, from analytics to messaging and more.

Want to earn while you walk? That’s the pitch Sweatcoin makes to users, distributing one coin for each 1,000 steps taken. The coins can then be spent in the Sweatcoin marketplace, which includes ...

The highly anticipated App Promotion Summit London is set to make a dynamic return to The Brewery on Thursday, April 24th, ...

Entravision, a leading media and advertising technology company, is pleased to announce the appointment of Jamil Downey as ...

Discover how to find high-value mobile gaming users. Learn strategies to balance marketing costs, user value, and revenue ...

Can relevant advertising and consumer privacy co-exist? Absolutely. More importantly, consumers know they can — and demand ...

Re-engaging iOS users remains one of the most effective ways to generate in-app revenue,  even after the rollout of Apple’s ...

The finance app industry is a multi-sector behemoth with thousands of businesses new and old trying to make financial ...

Despite a whirlwind of unpredictable challenges from pandemic disruption to economic shocks and multiple privacy changes, it seems the app space is now on steadier ground. In late 2023, two-thirds (65 ...

Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...

Finding the right mobile CRM software to manage the ins and outs of your business is not easy. Especially when back-end work keeps piling up, managing the development team is getting too overwhelming ...