Get ahead of Google Ads trends with these bold predictions for 2025, from AI-driven campaigns to shifting client strategies.

Bing's search team said it "trained SLM models (~100x throughput improvement over LLM), which process and understand search ...

Google seems to be getting better at identifying niche experts and authorities – and citing them more often in AI Overviews.

LinkedIn's paid feature amplifies content but also highlights frustrations over limited organic reach and a shift toward a pay-to-play.

Prepare for paid media challenges with steps to enhance compliance, optimize first-party data, and adopt cutting-edge tracking solutions.

Snap's revamped program boosts ad opportunities with higher-quality content, a growing audience, and the chance to capture TikTok's users.

Schema isn’t the magic SEO key in AI search. Learn why relevance, authority, consensus, and credibility are the new priorities.

Google has published official help documentation on faceted navigation, which you often see on e-commerce sites, article sites, event sites and more. Google said, if not done right, it can lead to ...

ChatGPT today just made ChatGPT search now available to all free ChatGPT users. Could this help further fuel adoption of ChatGPT search?

TikTok today took its battle against the Protecting Americans from Foreign Adversary Controlled Applications Act to the U.S. Supreme Court, asking it to block a law that would go into effect on Jan.

Consensus scoring. Google counts the number of passages in content that agree with, contradict, or remain neutral to the “general consensus.” Google will generate a consensus score, which likely ...

ChatGPT's AI search experience is now available to a larger number of users, which could further accelerate its growth.