An insider tells TheWrap that MSNBC and CNBC throw off $1 billion in profit, leaving dry powder for the new company to invest The post MSNBC Stays in Its Bubble and Celebrates SpinCo as Viewers Flee appeared first on TheWrap.

Ratings for the left-leaning cable news network MSNBC have gone into the tank, with viewership plummeting by nearly half in the aftermath of the 2024 presidential election. Total viewership for the network has dropped 47 percent since the election to 644,

The flagging cable network's prime time viewership has dropped 50.7% since Election Day, while CNN's has decreased nearly 40% The post MSNBC’s Audience Sliced in Half as Viewers Flee Post-Election appeared first on TheWrap.

MSNBC’s ratings have been in free fall since Election Day — including for its star anchor, Rachel Maddow — with the left-leaning network’s audience shriveling by nearly half as staffers panic inside the halls of 30 Rock.