Imagine you’re about to choose a house for you and your family. You have two options: a standard house from a residential ...

Entravision, a leading media and advertising technology company, is pleased to announce the appointment of Jamil Downey as ...

Discover how to find high-value mobile gaming users. Learn strategies to balance marketing costs, user value, and revenue ...

Despite a whirlwind of unpredictable challenges from pandemic disruption to economic shocks and multiple privacy changes, it seems the app space is now on steadier ground. In late 2023, two-thirds (65 ...

The highly anticipated App Promotion Summit London is set to make a dynamic return to The Brewery on Thursday, April 24th, ...

Affiliate marketing companies play a crucial role in driving growth and revenue for businesses, particularly mobile app owners. These companies act as intermediaries, connecting app developers with a ...

Can relevant advertising and consumer privacy co-exist? Absolutely. More importantly, consumers know they can — and demand ...

Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...

A/B testing is an effective process of running experiments of various versions of a mobile app in order to analyze how users interact with them. A/B testing tools help marketers and app developers ...

This section hosts the affiliate networks that support the most popular among publishers commission type – CPM (stands for Cost Per Mile / thousand views). This is the most appealing compensation ...

This guide will cover everything from being a betting affiliate marketer, how you stand to benefit from getting involved, and how to choose the best betting affiliate programs available. Betting ...

This section features affiliate networks that support the CPI (Cost Per Install) commission type. With this model, desktop and mobile publishers are rewarded by advertisers for each mobile app install ...