And in that subset, there’s no spirit hotter than tequila. Everyone from George Clooney to The Rock to Guy Fieri has thrown their hat in the ring when it comes to baking and distilling agave.
It’s not just the guacamole; Mexican tequila producers have seen a bonanza in the U.S. market. In 2023, the U.S. imported $4.6 billion worth of tequila and $108 million worth of mezcal from Mexico ...